Meet the Flauk

We are Alicia, Dee, Natalie, Sarah and Stephanie.

Between our respective fields of expertise (44 years in total, in case you were wondering), we all uphold the importance of balance, happiness, and the time and space to enjoy the life you (and we) are creating.

That is our foundation. Our ethos. Our battle cry.

Sarah Moe

Co-Founder / Chief Happiness Officer/ Gatekeeper

A recovering lawyer and trained Happiness in the Workplace facilitator, Sarah is Flauk’s resident business coach and money strategist. She specializes in defining your business’s goals, helping you sticking to a plan to make those goals happen, and showing you how to save bucks while you do it – in less time, and with less stress and less second-guessing. Plus, she knows her tax and legalese inside out.

And she knows that workplace happiness is key to maintaining enthusiasm, staying dedicated, happy employees, greater productivity and profits and, ultimately, loving being at work!

Sarah’s journey to business coaching began when she started her own law firm. Working 14-hour days, suffering from anxiety and constantly missing family functions, she quickly found herself unmotivated, underpaid and, to put it mildly, fucking miserable. But there was a silver lining: Sarah figured out that she loved working with entrepreneurs.

Still, it took suffering from a minor stroke before Sarah chose to put her dreams before her bosses’ bank accounts. She left law, hired a business coach and started three businesses on her own. (Sarah doesn’t do things in half measures.) She learned a lot of lessons in that time. One of them was how important it is for entrepreneurs to have a support system if they want to stay motivated, encouraged, accountable and sane. This is half of what inspired her to start Flauk.

The other half is that, previous to her lawyerly life, Sarah was a serious-ass traveler. Before digital nomadery was a thing, this Pacific Northwest native spent 4 years in places like New Zealand, Fiji and Turkey. She’s since spent 5 more years being location independent as an entrepreneur.

Sarah wholeheartedly believes in the power of following your universe/god/allah-given gifts. When she’s not consulting, you can find her dancing in her kitchen* to 90s hip-hop or eating croissants.

* kitchen location varies

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Stephanie Goldfinger

Co-Founder / Chief Alchemy Officer

Stephanie is Flauk’s head website tinkerer, social strategist, and digital puzzle builder. She’s devoted to transforming all of your company’s offline missions, goals and dreams into solid gold out in the vast webiverse. With over 15 years creating meaningful website experiences, social content and strategy for early stage companies (including for 5 ventures of her own), Stephanie is an expert at navigating the Big Bad World of Getting Your Business Humming Along Online and Poised for World Domination. (This was her alternative title, but it didn’t fit on a business card.)

Stephanie has worked with clients to build a digital presence in every field you can imagine, from fashion e-commerce houses to food blogging and artisanry to the techie-est of disruptive tech start-ups to innovative sleepless long haul truckers… and an eerily accurate palm-reading mystic who, yup, told Stephanie we’d be working together. With the help of the multi-talented Flauk Team, Stephanie will orchestrate the construction of your online empire with a combination of stunning images and graphics, impactful calls to action, clever Instagram emoji strings, targeted hashtag groups, and sexy lines of HTML code.

When not behind a laptop screen, you’ll find Stephanie in kitchens around the world (we have a thing for global kitchens) in her alternate identity as a chef and food-stylist. You’ll also find her blogging about her adventures, getting lost behind a camera lens, and pretending to be April Ross on any patch of sand she can find, all while toting her Ewok-doppleganger dog Bug along for the ride.

A long time Venice Beach California resident, Stephanie is currently recovering from perfect-352-days-per-year weather in North Carolina, where she spends a lot of time thinking about how to craft the perfect sandwich.

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Alicia Ward

Digital Marketing Strategist / Token Canadian

Alicia is Flauk’s Digital Marketing Strategist. A self-proclaimed math nerd, she landed her first big girl job while still in university, as a Junior Market Research Analyst for Goldfarb Intelligence Marketing. Responsible for analyzing thousands of pages worth of data and translating them into practical terms for clients, Alicia got to explore her love for numbers and statistics, and saw how marketing allowed her to express that love creatively.

After graduating, she relocated to Canada’s capital, where she’s had roles at a digital agency, with clients ranging from grocery stores to tire companies to an adult toy retailer; in the SaaS (software as a service) world as an in-house Digital Marketing Growth Specialist for a project management software for interior design professionals, and at two B2B tech companies. She’s focused on acquiring new trials through building online communities (primarily via closed Facebook groups), developing a partner strategy (affiliates, educators, cross-promotions), content marketing/automation, and generating buzz via social media and press campaigns for new product/feature launches, as well as building campaigns to support new product launches, introducing marketing automation techniques, and lead generation.

In her spare time, Alicia loves traveling with her husband, hanging out with her family and her cat, eating lots of carbs, and watching true crime series.

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Dee Liang

Design Warrior / Dance Break Coordinator

Dee’s key to impressive design work is a system where details and storytelling are the MVPs. Her creative process stems from knowledge and inspiration culled from around the world as a well-traveled gal, merged with a background in marketing, PR, and copywriting. She thinks a few cups of coffee helps too.

Dee’s content creation started in her college days, where she embraced the growing age of social media and served as the go-to gal for Instagram captions. Her aspirations to join the marketing field took her to working with multiple startups, eventually directing a luxury boutique hostel and hotel and landing PR and accolades. While designing collateral and social graphics, she saw the significance in branding, and there was no turning back from there. The intersection of those industries yield the cohesiveness in the work that Dee does.

A self-proclaimed brand freak and design geek, Dee is a sucker for good packaging and beautiful type. She values precision, consistency, and the “wow” factor (seems like years of competitive dance rubbed off). When not obsessing over color palettes and moodboards, Dee’s usually professionally cheerleading for the NFL (yes, for real) or making some form of guacamole or pasta. Dee is a Colorado girl, hailing from the Mile High City which breeds sunshine and nice people – a couple of her favorite things.

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Natalie Karneef

Chief Executive Copywriter / Other Token Canadian

At Flauk, we still believe in good writing. Call us old-fashioned, but we have a thing for being grammatically correct. We believe in content that tells a story people don’t want to stop reading, and in simple but powerful words that grab, engage, and don’t overwhelm.

Natalie has been writing that kind of content for 15 years, for clients ranging from ALDO to Alibaba to Just for Laughs. A former print and broadcast journalist and television writer, she ditched the cubicle life in 2014 and spent two and a half years working and volunteering in Uganda, Indonesia, Australia, New Zealand and other places as far away from the cold as possible.

Natalie’s work has been seen on the History and Discovery networks, and read in enRoute Magazine, The Rumpus, The National Post, The Montreal Gazette,The Huffington Post and Lonely Planet. She’s an award-winning scriptwriter, and coaches writers and aspiring writers of all ages. She also hosts and produces A Single Thing podcast, which is available on iTunes and Spreaker.

When she’s not writing, Natalie is usually either swimming, practicing or teaching meditation; or, if country-appropriate, riding a scooter to a beach, night market or Indiana Jones-worthy site. She’s currently wearing 6 sweaters in her hometown of Ottawa, enjoying spending time with her family and oldest friends.

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The History of Us

A little timeline to help you get to know us and why we’re here

Well-behaved women seldom make history.

Laurel Thatcher Ulrich

Surround yourself with a trusted and loyal team. It makes all the difference.

Alison Pincus

Want to work with us? Buckle in and get ready to fly!

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