Whether or not a business should work with influencers and micro-influencers to promote their brand is a pretty hot topic these days. While there can be many benefits to influencer marketing like reaching a new audience, building backlinks and building a (positive) reputation – there can also be drawbacks. These hidden hindrances can include cost, time to execute and a potential negative effect on your brand reputation if you partner with a certain influencer, so it’s important you thoroughly research your potential partner and choose someone that truly fits with your brand’s identity.
One of the most common goals I hear from clients when we first start discussing their marketing issues is that they’d like to grow their email opt-in list and/or generate more leads. They know they need to work on their marketing funnels but don’t really know where to start. And with the endless information on funnels, lead magnets, and software tools out there, it seems more complicated than it actually is – so I’m here to break it down for you into two, simple to execute steps.
If you’re like most entrepreneurs, you likely struggle with the question of: “What should I blog about?”. You’ve probably heard over and over that you should be blogging more or focusing on content marketing, but you get paralyzed before you even start wondering:
What should I even write about?!?
Is something topical and timely better?
Or something that people can keep coming back to the way to go?
As an entrepreneur, you know that marketing is important. You also know that marketing costs can add up fast, especially once you start factoring in paid advertising and software.
For entrepreneurs who are just getting started, or who are budget-conscious, here are some powerful, free marketing tools you can add to your marketing mix.
As children, some of us have pretty interesting ideas about what we’ll do or who we’ll be when we grow up. Many of us are shaped by adults around us or through books, television and stories. As a kid, I wanted to be a children’s author just like my favorite at the time, Robert Munsch. Now as an adult, I tell stories through marketing. Here, I’ve rounded up some interesting backstories from other entrepreneurs to share what they wanted to be and how that may have translated to what they’re doing now.
Let’s start with the basics: in marketing and PR, there are three main categories for getting the word out about your business.
- Earned media
- Owned media
- Paid media.
Owned media is content you own/control. Examples of owned media include your company website, your blog, your newsletter/email list, and your social media accounts.
Paid media is pretty straightforward: it’s media you pay for. Examples include online and traditional media ads, paid listings, and sponsored content. You can use paid media to promote or supplement your other two media categories.
Earned media is the category you have least control over, and may include things like product reviews, a write-up in a publication about your business, mentions in someone else’s article or blog, or being quoted for a story on something you’re an expert about.