Instagram is often the first touch point with a potential customer, partner, or investor – in some industries even before they lay eyes on your website – and your business only has one chance to make a first impression. But that first impression is often squandered with muddy messaging, in-your face non-stop sales, missed opportunities for connection, and content that is not well-thought out or visually unappealing.
People often ask which books I recommend about writing. There aren’t many – and I’ll get to why further down – but these ones have changed the way I do everything.
A note about these books: I’m all for e-readers, but when it comes to these books, I strongly suggest getting hard copies. You’ll want to underline them, bookmark them, love them, curl up with them, store them in your library, and then get new copies to give to friends. They’ll become a part of your work, and their physical presence will become important.
This holiday gift guide is full of fun, unique gifts that support small business entrepreneurs like yourself. There are tons of great gift ideas for those who love cooking, fashion, self-care and more. Enjoy!
My thoughts can be vicious little f*ckers.
I mean, supposedly I’m the writer here. But if I could farm out the scenarios my thoughts come up with and sell them to Warner Bros, I’d be sitting in a bathtub full of ethically-mined diamonds.
“You’re going to fail at that!”
“Do you have any idea how ridiculous you’ll look?”
“Why are you even bothering?”
Almost every scenario is worst-case. And the thing about thoughts, if we believe them, is that we react to them. EVEN THOUGH THEY ARE NOT ACTUALLY HAPPENING RIGHT NOW.
As creatives, it’s extremely difficult at times to capture an innovative angle, or the Next Big Thing, or something that’s completely out of the ordinary, when we do all those things like it’s our job — literally. In the battle for attention in the social media saturated, internet-steeped society we live in, our right side brains are pushed to the limits, and more often than not, the burnout is real.
As children, some of us have pretty interesting ideas about what we’ll do or who we’ll be when we grow up. Many of us are shaped by adults around us or through books, television and stories. As a kid, I wanted to be a children’s author just like my favorite at the time, Robert Munsch. Now as an adult, I tell stories through marketing. Here, I’ve rounded up some interesting backstories from other entrepreneurs to share what they wanted to be and how that may have translated to what they’re doing now.
Working from home means you get to create the the perfect environment to keep you inspired, motivated, and hustling. These cuties are waaaaaaay better than the boring stuff you stole from the supply room at your old corporate job.
We talk a lot about magic here at Flauk. And, as Director of Alchemy, I am the self-appointed converter of all brilliant base elements into solid digital web gold.
We all struggle with taking the raw ideas floating around in our heads and transforming them into something bursting at the seams with sparkly magic. Whether you’re a natural born creative or a hard and fast logical left-brainer, we all face the curse of the white blank page in the same way. Cultivating a consistent headspace that is ripe for inspiration to strike is essential to making sure you’re ready to create when that bolt of creative lightning hits.
I’ve been plotting my inaugural Flauk blog post for the past few days. It had to be brilliant! Inspiring! Pithy! It needed to make readers want to stand up and applaud! Get off their asses and tear after their dreams!
Then, yesterday, I spent the day at a cottage by a lake. There is no cell reception at this cottage, so for a whole 5 hours, I was “cut off” from “the world”. My friend went off to pick up some supplies, and I sat in the sun alone, on the deck, doing nothing.