I think the most common misconception I get when I tell people I’m a graphic designer is that my role entails “making pretty pictures”. While my design work is “pretty” (thank you!), the beautiful art and branding you see in the end has gone through hours and hours of testing, trial and error, print checks, and surveying. I’m here to debunk and break it down!
Good graphic design solves needs and problems. As general rule, there is rationale for every detail, color choice, tweaked font, and small flair in a design piece. Rather than a subjective piece of art, good design is a bottom-up processing type of situation — not ambiguous or fluff.