The tiny little circular photo, a single link, a location, a contact, and a 150 character description that make up your Business Instagram bio are some of the most powerful tools at your disposal for converting users to fans to customers in less than the 30 seconds it takes to scan the 1” spot on a phone screen. Make the most of the small but mighty space with these simple tips.
Instagram is often the first touch point with a potential customer, partner, or investor – in some industries even before they lay eyes on your website – and your business only has one chance to make a first impression. But that first impression is often squandered with muddy messaging, in-your face non-stop sales, missed opportunities for connection, and content that is not well-thought out or visually unappealing.
As an entrepreneur, you know that marketing is important. You also know that marketing costs can add up fast, especially once you start factoring in paid advertising and software.
For entrepreneurs who are just getting started, or who are budget-conscious, here are some powerful, free marketing tools you can add to your marketing mix.
My thoughts can be vicious little f*ckers.
I mean, supposedly I’m the writer here. But if I could farm out the scenarios my thoughts come up with and sell them to Warner Bros, I’d be sitting in a bathtub full of ethically-mined diamonds.
“You’re going to fail at that!”
“Do you have any idea how ridiculous you’ll look?”
“Why are you even bothering?”
Almost every scenario is worst-case. And the thing about thoughts, if we believe them, is that we react to them. EVEN THOUGH THEY ARE NOT ACTUALLY HAPPENING RIGHT NOW.
Which Content Management System (CMS) is right for my business?
Should I use WordPress or Squarespace or Shopify?
These are the most common inquiries we get here at Flauk from people starting their businesses. If you’re planning on selling things directly from your website, I’ve got you covered in my last post: Squarespace vs Shopify: A Simplified Comparison for Small Businesses.
But if you’re not planning on selling things, your best options shift to a choice between WordPress or Squarespace. Below I’ll cover the highest level points you should consider when making your decision:
As children, some of us have pretty interesting ideas about what we’ll do or who we’ll be when we grow up. Many of us are shaped by adults around us or through books, television and stories. As a kid, I wanted to be a children’s author just like my favorite at the time, Robert Munsch. Now as an adult, I tell stories through marketing. Here, I’ve rounded up some interesting backstories from other entrepreneurs to share what they wanted to be and how that may have translated to what they’re doing now.
Hi! My name is Natalie, and I hate networking.
True story: I went to an event at a co-working space a few months ago. There was a bit of networking at the beginning, during which I was, conveniently, “catching up on work”. Then the speakers did their speaking, which was great. Then the organizers said,
“Okay, now we’ll do half an hour more of networking before the second half of the event!”
I hadn’t been having a great day to begin with. And at this point, the words “life is short” and “hot bath” filtered through my brain. And before I knew it, I had packed my bag, grabbed my coat and raced – like, speed-walking fast – out the door.