Whether or not a business should work with influencers and micro-influencers to promote their brand is a pretty hot topic these days. While there can be many benefits to influencer marketing like reaching a new audience, building backlinks and building a (positive) reputation – there can also be drawbacks. These hidden hindrances can include cost, time to execute and a potential negative effect on your brand reputation if you partner with a certain influencer, so it’s important you thoroughly research your potential partner and choose someone that truly fits with your brand’s identity.
The tiny little circular photo, a single link, a location, a contact, and a 150 character description that make up your Business Instagram bio are some of the most powerful tools at your disposal for converting users to fans to customers in less than the 30 seconds it takes to scan the 1” spot on a phone screen. Make the most of the small but mighty space with these simple tips.