From the image’s mood and quality to the dimensions and file size, the images you choose to represent your brand can make or break (literally and figuratively) your website. Here is a simple guide to the basic elements to consider when curating and embedding any image for the web.
If you’re like most entrepreneurs, you likely struggle with the question of: “What should I blog about?”. You’ve probably heard over and over that you should be blogging more or focusing on content marketing, but you get paralyzed before you even start wondering:
What should I even write about?!?
Is something topical and timely better?
Or something that people can keep coming back to the way to go?
People often ask which books I recommend about writing. There aren’t many – and I’ll get to why further down – but these ones have changed the way I do everything.
A note about these books: I’m all for e-readers, but when it comes to these books, I strongly suggest getting hard copies. You’ll want to underline them, bookmark them, love them, curl up with them, store them in your library, and then get new copies to give to friends. They’ll become a part of your work, and their physical presence will become important.
I think the most common misconception I get when I tell people I’m a graphic designer is that my role entails “making pretty pictures”. While my design work is “pretty” (thank you!), the beautiful art and branding you see in the end has gone through hours and hours of testing, trial and error, print checks, and surveying. I’m here to debunk and break it down!
Good graphic design solves needs and problems. As general rule, there is rationale for every detail, color choice, tweaked font, and small flair in a design piece. Rather than a subjective piece of art, good design is a bottom-up processing type of situation — not ambiguous or fluff.
We all want a website that leaps off the screen. But sometimes, especially in the early stages, hiring a professional designer isn’t in the cards (or the budget).
You can make your end product infinitely more beautiful and professional looking by playing with the following 5 easy-to-use, completely free online design tools and programs. Bonus: they’re not just for elevating your website design – you can use these tools to make social media graphics, marketing collateral, promotional materials, and pretty much anything your little budding creative heart desires!
As an entrepreneur, you know that marketing is important. You also know that marketing costs can add up fast, especially once you start factoring in paid advertising and software.
For entrepreneurs who are just getting started, or who are budget-conscious, here are some powerful, free marketing tools you can add to your marketing mix.
My thoughts can be vicious little f*ckers.
I mean, supposedly I’m the writer here. But if I could farm out the scenarios my thoughts come up with and sell them to Warner Bros, I’d be sitting in a bathtub full of ethically-mined diamonds.
“You’re going to fail at that!”
“Do you have any idea how ridiculous you’ll look?”
“Why are you even bothering?”
Almost every scenario is worst-case. And the thing about thoughts, if we believe them, is that we react to them. EVEN THOUGH THEY ARE NOT ACTUALLY HAPPENING RIGHT NOW.
As creatives, it’s extremely difficult at times to capture an innovative angle, or the Next Big Thing, or something that’s completely out of the ordinary, when we do all those things like it’s our job — literally. In the battle for attention in the social media saturated, internet-steeped society we live in, our right side brains are pushed to the limits, and more often than not, the burnout is real.
Which Content Management System (CMS) is right for my business?
Should I use WordPress or Squarespace or Shopify?
These are the most common inquiries we get here at Flauk from people starting their businesses. If you’re planning on selling things directly from your website, I’ve got you covered in my last post: Squarespace vs Shopify: A Simplified Comparison for Small Businesses.
But if you’re not planning on selling things, your best options shift to a choice between WordPress or Squarespace. Below I’ll cover the highest level points you should consider when making your decision: