As children, some of us have pretty interesting ideas about what we’ll do or who we’ll be when we grow up. Many of us are shaped by adults around us or through books, television and stories. As a kid, I wanted to be a children’s author just like my favorite at the time, Robert Munsch. Now as an adult, I tell stories through marketing. Here, I’ve rounded up some interesting backstories from other entrepreneurs to share what they wanted to be and how that may have translated to what they’re doing now.
Starting a business (or even thinking of starting a business) can be overwhelming. And then you go to the business section of Barnes & Noble and you don’t know where to start…well, have no fear. These are the 5 books you should read now before you make any serious moves toward starting a business.
1. The Personal MBA: Master The Art of Business by Josh Kaufman.
A MUST for all first-time entrepreneurs who are scared they aren’t smart or savvy enough to start their own business. This brilliant guide covers all the bases to starting, operating, and selling a business.
2. You Are A Badass by Jen Sincero.
Need some extra confidence or an extra kick in the ass? Consider this book your #1 cheerleader. It gets you SO excited about living your best life – and makes you LOL in the process.
3. Profit First by Mike Michalowicz.
You don’t have to take out credit cards or loans to start your business. Learn how to be profitable on Day 1, and how to STAY profitable on every step of your entrepreneurial journey.
4. Contagious: Why Things Catch On by Jonah Berger.
Wondering if your product or idea is going to be popular? Discover the 6 basic principles that drive things to catch on and become must-haves.
5. The How of Happiness by Sonja Lyubomirsky.
This isn’t a business book, but every entrepreneur who wants to be profitable needs to understand how to create and maintain a happy life and happy work environment (happy companies make an average 37% more!). Learn the simple ways to bring more happiness into your and your employees’ lives without breaking the bank.
C0-Founder / Chief Happiness Officer
A recovering lawyer and trained happiness in the workplace coach, Sarah is Flauk’s resident business ma’am and money strategist.
If you’re looking to sell products on your website, two main e-commerce Content Management Systems (CMS) fare at the top of the list: Squarespace and Shopify.
Sure, there are many other options, especially if you need a robust solution for a large-scale e-commerce operation. But as far as bang-for-your-buck choices for small businesses, Squarespace and Shopify are your best two options.
Starting a business from scratch? It can be expensive, not to mention overwhelming. Where do I start? How do I make a website? How do I get clients? Where the hell is the coffee?!
On top of it all, most people have a hard time delegating, or even wanting to delegate. We’ve been conditioned to believe that hard work and struggle are the only roads to success. We so often wear our hardships and overwork as badges of honor, and thus are reluctant to pass off any of the work to someone who might be better equipped and more knowledgeable to do a kickass job.
Hi! My name is Natalie, and I hate networking.
True story: I went to an event at a co-working space a few months ago. There was a bit of networking at the beginning, during which I was, conveniently, “catching up on work”. Then the speakers did their speaking, which was great. Then the organizers said,
“Okay, now we’ll do half an hour more of networking before the second half of the event!”
I hadn’t been having a great day to begin with. And at this point, the words “life is short” and “hot bath” filtered through my brain. And before I knew it, I had packed my bag, grabbed my coat and raced – like, speed-walking fast – out the door.
Working from home means you get to create the the perfect environment to keep you inspired, motivated, and hustling. These cuties are waaaaaaay better than the boring stuff you stole from the supply room at your old corporate job.
Happy people are more productive, both at work and in everyday life.
Research has proven this, and the business world is catching on. Many companies are investing in happiness workshops to learn how to create an intentionally happy workplace. These workshops are showing huge impacts, but are often not feasible for the entrepreneur or solopreneur who’s just starting out. However, it is just as important (maybe more so!) that those in the early stages or who work alone or in small teams learn how to create happiness in the workplace. 90% of businesses are small businesses, and many fail within the first year of opening. Research has shown that investing in employee happiness pays dividends, which can help businesses grow and expand, instead of pack up and shut down.
We talk a lot about magic here at Flauk. And, as Director of Alchemy, I am the self-appointed converter of all brilliant base elements into solid digital web gold.
We all struggle with taking the raw ideas floating around in our heads and transforming them into something bursting at the seams with sparkly magic. Whether you’re a natural born creative or a hard and fast logical left-brainer, we all face the curse of the white blank page in the same way. Cultivating a consistent headspace that is ripe for inspiration to strike is essential to making sure you’re ready to create when that bolt of creative lightning hits.
Let’s start with the basics: in marketing and PR, there are three main categories for getting the word out about your business.
- Earned media
- Owned media
- Paid media.
Owned media is content you own/control. Examples of owned media include your company website, your blog, your newsletter/email list, and your social media accounts.
Paid media is pretty straightforward: it’s media you pay for. Examples include online and traditional media ads, paid listings, and sponsored content. You can use paid media to promote or supplement your other two media categories.
Earned media is the category you have least control over, and may include things like product reviews, a write-up in a publication about your business, mentions in someone else’s article or blog, or being quoted for a story on something you’re an expert about.
1. Create (and stick to) a morning routine
Most successful people have morning routines. Don’t believe me? Google it.
The time it takes doesn’t matter (Oprah once said sometimes her morning routine only takes her 30 seconds). What matters is the discipline of doing it, and getting in the right headspace to get your work done. Try testing out a couple of routines and see which one works best for you!