I’m sure you’ve heard time and time again about the value of having a mentor. That’s because… this actually is really, really important! Personally, I am a big believer in having a few business mentors and what some have described as having your own Personal Board of Directors. More the merrier, right?!
The tiny little circular photo, a single link, a location, a contact, and a 150 character description that make up your Business Instagram bio are some of the most powerful tools at your disposal for converting users to fans to customers in less than the 30 seconds it takes to scan the 1” spot on a phone screen. Make the most of the small but mighty space with these simple tips.
One of the most common goals I hear from clients when we first start discussing their marketing issues is that they’d like to grow their email opt-in list and/or generate more leads. They know they need to work on their marketing funnels but don’t really know where to start. And with the endless information on funnels, lead magnets, and software tools out there, it seems more complicated than it actually is – so I’m here to break it down for you into two, simple to execute steps.
Instagram is often the first touch point with a potential customer, partner, or investor – in some industries even before they lay eyes on your website – and your business only has one chance to make a first impression. But that first impression is often squandered with muddy messaging, in-your face non-stop sales, missed opportunities for connection, and content that is not well-thought out or visually unappealing.
From the image’s mood and quality to the dimensions and file size, the images you choose to represent your brand can make or break (literally and figuratively) your website. Here is a simple guide to the basic elements to consider when curating and embedding any image for the web.
If you’re like most entrepreneurs, you likely struggle with the question of: “What should I blog about?”. You’ve probably heard over and over that you should be blogging more or focusing on content marketing, but you get paralyzed before you even start wondering:
What should I even write about?!?
Is something topical and timely better?
Or something that people can keep coming back to the way to go?
People often ask which books I recommend about writing. There aren’t many – and I’ll get to why further down – but these ones have changed the way I do everything.
A note about these books: I’m all for e-readers, but when it comes to these books, I strongly suggest getting hard copies. You’ll want to underline them, bookmark them, love them, curl up with them, store them in your library, and then get new copies to give to friends. They’ll become a part of your work, and their physical presence will become important.
I think the most common misconception I get when I tell people I’m a graphic designer is that my role entails “making pretty pictures”. While my design work is “pretty” (thank you!), the beautiful art and branding you see in the end has gone through hours and hours of testing, trial and error, print checks, and surveying. I’m here to debunk and break it down!
Good graphic design solves needs and problems. As general rule, there is rationale for every detail, color choice, tweaked font, and small flair in a design piece. Rather than a subjective piece of art, good design is a bottom-up processing type of situation — not ambiguous or fluff.
We all want a website that leaps off the screen. But sometimes, especially in the early stages, hiring a professional designer isn’t in the cards (or the budget).
You can make your end product infinitely more beautiful and professional looking by playing with the following 5 easy-to-use, completely free online design tools and programs. Bonus: they’re not just for elevating your website design – you can use these tools to make social media graphics, marketing collateral, promotional materials, and pretty much anything your little budding creative heart desires!