Instagram is often the first touch point with a potential customer, partner, or investor – in some industries even before they lay eyes on your website – and your business only has one chance to make a first impression. But that first impression is often squandered with muddy messaging, in-your face non-stop sales, missed opportunities for connection, and content that is not well-thought out or visually unappealing.

Crafting your Instagram account strategy is no small order of business, and it’s often approached without the intention and care necessary to truly build an effective feed for your brand. And while I have a whole host of tips on how to do this (coming soon), today I’d just like to dip our toes in the water to get our wheels turning. A great place to start thinking about how to create a powerful feed is to study how others are currently crushing it.

Here are five accounts that not only continually to inspire us as business owners to keep on fighting the good fight, but also that push us and inspire us as a business to up our own Insta game for Flauk and our clients.

Check them out, pay attention, and see what brilliant insights you walk away with!

1. Create Cultivate : @createcultivate

create cultivate instagram screen capture


2. Hello Sunshine @hellosunshine

hello sunshine instagram screen capture


3. Girl Boss @girlboss

girlboss instagram screen capture


4. Brit + Co @britandco

brit and co instagram screen capture


5. Hello Giggles @hellogiggles

hello giggles instagram screen capture


6. Marie Forleo @marieforleo

marie forleo instagram screen capture


I want to hear from you! What are your favorite accounts? Your Instagram insights and frustrations? Your burning questions about Instagram you’d like tacked in my future post? Hit me up in the comments below!

Connect with us on Instagram @theflauk 

Need help with your Instagram Strategy? I’ve got you.


Stephanie Goldfinger

Co-Founder / Chief Alchemy Officer

Stephanie is Flauk’s head website tinkerer, social strategist, and digital puzzle builder. She’s devoted to transforming all of your company’s offline missions, goals and dreams into solid gold out in the vast webiverse.

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