Starting a business (or even thinking of starting a business) can be overwhelming. And then you go to the business section of Barnes & Noble and you don’t know where to start…well, have no fear. These are the 5 books you should read now before you make any serious moves toward starting a business.

Books for Entrepreneurs to read before starting a business

Photo by Fabiola Peñalba

1. The Personal MBA: Master The Art of Business by Josh Kaufman.

A MUST for all first-time entrepreneurs who are scared they aren’t smart or savvy enough to start their own business. This brilliant guide covers all the bases to starting, operating, and selling a business.

2. You Are A Badass by Jen Sincero.

Need some extra confidence or an extra kick in the ass? Consider this book your #1 cheerleader. It gets you SO excited about living your best life – and makes you LOL in the process.

3. Profit First by Mike Michalowicz.

You don’t have to take out credit cards or loans to start your business. Learn how to be profitable on Day 1, and how to STAY profitable on every step of your entrepreneurial journey.

4. Contagious: Why Things Catch On by Jonah Berger.

Wondering if your product or idea is going to be popular? Discover the 6 basic principles that drive things to catch on and become must-haves.

5. The How of Happiness by Sonja Lyubomirsky.

This isn’t a business book, but every entrepreneur who wants to be profitable needs to understand how to create and maintain a happy life and happy work environment (happy companies make an average 37% more!). Learn the simple ways to bring more happiness into your and your employees’ lives without breaking the bank.


Sarah Moe

C0-Founder / Chief Happiness Officer

A recovering lawyer and trained happiness in the workplace coach, Sarah is Flauk’s resident business ma’am and money strategist.

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